LAKE FOREST, Calif., January 13, 2013 — ProBoards, the world's largest host of free Internet forums, today announced a partnership with VigLink to allow anyone who creates or manages a ProBoards forum to generate revenue from their forum's traffic through VigLink Insert. By using VigLink Insert, ProBoards admins will tap into a powerful native content monetization platform built atop the only real-time exchange and advertiser auction for link traffic on the Internet today.
VigLink Insert automatically links mentions of products, brands, and merchants to the most relevant and valuable destinations. This state-of-the-art technology evaluates hundreds of thousands of signals to determine relevant links for any situation. Through constant testing and by leveraging natural language processing algorithms, VigLink Insert learns from billions of live user actions to improve relevance and commercial optimization, leading to higher click-through rates and increased earnings. With the largest advertiser network of its kind, VigLink applies the power of competition to optimize links for both revenue and relevance.
"With more than 3.6 million ProBoards forums created, this partnership with VigLink provides an enormous revenue generation opportunity for our passionate forum administrators," said Patrick Clinger, CEO and founder of ProBoards. "Now those administrators can make money from their free forum by enabling VigLink Insert with a couple clicks in their forum's admin panel. We couldn't be happier to partner with VigLink and to make VigLink Insert available to our customers."
"We're excited to extend the earning power of VigLink Insert to the millions of ProBoards consumer and business customers," said Oliver Roup, Founder and CEO of VigLink. "This is truly native advertising that actually adds value to user-generated content without degrading the experience or requiring any work on the part of ProBoards customers."
The launch of this new partnership adds a great monetization opportunity to the long list of reasons forum admins use ProBoards' free service. More than 22 million people are already commenting, reading and interacting with ProBoards forums. Visit www.proboards.com to create your own forum for free or browse thousands of live forums hosted by ProBoards.
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for tens of thousands of publishers and works with more than 30,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at www.viglink.com or @VigLink.
Founded in 2000, ProBoards (www.proboards.com) is the largest provider of free forum hosting on the Internet. With over 22 million members, ProBoards is the preferred service provider for forum enthusiasts across the globe. At the core of this achievement is ProBoards' award-winning forum software, exceptional customer support, and dedication to continuous improvement. For more information on ProBoards, go to www.proboards.com.
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